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Why it’s time to embrace the real estate microsite

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27 February 2014

Why it’s time to embrace the real estate microsite

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If you’re not using microsites for your listings, it’s time to rethink your strategy. They’re an invaluable tool in the real estate marketing arsenal; for top agents, the microsite is now a standard marketing inclusion, with good reason. A microsite is a small website of just one or two pages with a single purpose. In real estate, that’s usually to promote a specific listing.  Strong visual impact With the right ...
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How to write killer property listings

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11 February 2014

How to write killer property listings

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Location, location, location! Yawn.  Any online property listing that contains that phrase is one potential buyers are going to scroll straight past. Last week, we covered the importance of using quality property photos with your listings. Images are vital (the more there are, the more likely people are keep looking), but they’re just one ingredient. Also crucial is the description that accompanies them, and too few agents have ...
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A quick guide to Google Hummingbird

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14 January 2014

A quick guide to Google Hummingbird

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Search Engine Optimisation can seem like an overly-complex, ever-changing field. Google’s latest algorithm update, Hummingbird, was officially announced in September 2013 – although Google had quietly rolled it out a month before that. Hummingbird is a major change to Google’s search algorithm. But for those already making the effort to practice good SEO, and those already creating great content, there’s nothing to ...
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