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Social media for real estate: the basics

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10 April 2014

Social media for real estate: the basics

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Setting up a Twitter account or a Facebook page is one thing; managing them is another. Whatever the reason, social media hasn’t been enthusiastically embraced by local real estate agents.  Hunt down the various social media accounts of many agencies and you’ll see Twitter accounts that have been silent since 2012, lonely Facebook statuses without a single like, Pinterest boards boasting only three pins, and LinkedIn company ...
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Master the basics of SEO

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20 March 2014

Master the basics of SEO

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The ever changing rules of SEO seem like a minefield for the uninitiated. Meta data tags, latent semantic indexing, canonicalisation; not only do you need to understand what these terms mean, you apparently need to be ready for Google to rewrite the rules that govern them at any moment.  It’s a challenge to wrap your head around what SEO is, and how to use it effectively. But it’s a fact of life for any...
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How to defend your online reputation

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13 March 2014

How to defend your online reputation

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A simple Google search can be the make-or-break factor in a potential customer’s decision to do business with you. It’s important to actively monitor your business’s reputation; even if your agency doesn’t use the internet much, your clients and competitors do. It’s where they’ll head first when they want to find out more about you.  If you aren’t actively building and maintaining a strong ...
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