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The dirty database secret the top agencies don’t want you to know

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27 April 2016

The dirty database secret the top agencies don’t want you to know

The dirty database secret the top agencies don’t want you to know

Article excerpt

This week we’re tackling a really juicy topic: data entry. That’s right, this one’s NSFW. If you’ve ever wondered how the big inner city agencies do such efficient data entry on up to 50 new listings every week, you’re about to learn their big, dirty secret. For the last two decades we’ve watched our clients search, fruitlessly, for the mythical single software package that would allow them integrate their prospecting, client management, ...
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Is social media a waste of time for your business?

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12 April 2016

Is social media a waste of time for your business?

Is social media a waste of time for your business?

Article excerpt

We hate to break it to you, but the answer’s probably yes. Is your business on social media? Many real estate agencies are in some capacity. Whether it’s Facebook, Twitter, Instagram or Pinterest, it’s the done thing to have at least one platform in your marketing repertoire.  But just how effective is social media? The video above – we highly recommend watching the whole thing if you can spare 30 minutes – is a take...
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The dangerous world of online reviews

Article particulars

11 May 2015

The dangerous world of online reviews

The dangerous world of online reviews

Article excerpt

It’s no secret that real estate agents are among least trusted professionals around. And while many agents would rightly point out that this perception is largely the fault of an unscrupulous minority, it doesn’t change the fact that many vendors view real estate agents with skepticism. The internet makes complaining about poor service easier than ever for frustrated customers. Sites like Rate My Agent and even your Google business page ...
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