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A new approach to old-school marketing

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27 June 2016

A new approach to old-school marketing

A new approach to old-school marketing

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Traditional media – you know, good old-fashioned newspapers, magazines, television and even radio – is having a resurgence. It wasn’t so long ago that these platforms were being shoved aside in favour of shiny new digital toys like Twitter, SEO optimisation and Google Adwords. So why are marketers suddenly so keen to revisit the advertising mediums of yesteryear? Basically, a lot of people are realising that digital marketing ...
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Build your brand with postcode books

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09 June 2016

Build your brand with postcode books

Article excerpt

There’s one product we get more questions about than almost any other – postcode books. Suburb reports, market updates; whatever you call them, potential vendors love receiving them and agents love the expertise and professionalism they showcase. Done right, they’re fantastic brand building tools but putting them together on a regular basis can be a time-consuming task. Here’s how to make postcode books work for you. Nail the ...
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An attack plan for winter marketing

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30 May 2016

An attack plan for winter marketing

An attack plan for winter marketing

Article excerpt

Winter presents a few marketing challenges for real estate agents. Despite evidence to the contrary, plenty of vendors still cling to the old ‘spring is the selling season’ mentality and want to wait until the weather improves before listing. Winter in general tends to be slower, both in terms of listings and buyer activity. Then there’s the upcoming federal election; it’s scheduled for July 2 and again, lots of vendors will want to wait...
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