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Marketing to Chinese Buyers: Spring 2016 Update

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18 October 2016

Marketing to Chinese Buyers: Spring 2016 Update

Marketing to Chinese Buyers: Spring 2016 Update

Article excerpt

Chinese property buyers remain a significant segment of the Melbourne market. While they may not be dominating auctions in quite the same numbers as last spring, this buyer pool is still a force to be reckoned with. Agents need targeted tools to capture their attention. Chinese language property publications are one such tool. They can be incredibly powerful when it comes to bringing your listings to the attention of foreign buyers. A unique ...
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The next big thing in property marketing

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11 October 2016

The next big thing in property marketing

The next big thing in property marketing

Article excerpt

If you’re starting to plan ahead and put together your real estate marketing plan for 2017, naturally you’ll want to make sure you’re using the most effective tools possible to reach out to vendors and prospects. And with so many flashy digital tools and data at your fingertips, the next big thing in marketing must be some flashy online advertising piece, right? Well … not quite. But if you want a tactic with high...
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How to rebrand an entire company in 13 simple(ish) steps

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14 September 2016

How to rebrand an entire company in 13 simple(ish) steps

How to rebrand an entire company in 13 simple(ish) steps

Article excerpt

We just did it, and it was easy. Kind of. Seriously, we’d do it all again tomorrow (sleep? Who needs that?) In case you missed it – and if we did our jobs, you shouldn’t have – we very recently revealed a whole new brand, including a new name. It was a huge change that involved months of work behind the scenes. Rebranding is an inevitability for any business. The scale of the rebrand...
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