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Does your brand have a story?

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25 October 2014

Does your brand have a story?

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Developing a narrative for your real estate brand is a valuable tool for establishing genuine connections with buyers or investors. Here’s how to do it.  What is a ‘brand story’, anyway? A strong, fully-realised brand story helps you communicate clearly to your target market what you’re all about. It includes what you do, how you do it, why you do it, and how you have a positive impact on your customers. ...
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How to become THE local expert

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18 October 2014

How to become THE local expert

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Real estate is a local business, and building yourself into the go-to local expert is an unbeatable strategy for attracting new listings and enquiries. Even if you are part of a respected national brand or network, customers are drawn to agents display strong local knowledge. It’s about much more than the occasional Just Sold drop or random tweet. Securing expert status requires time and effort; you want to demonstrate that you have a ...
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Luring landlords: test these five tactics

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25 September 2014

Luring landlords: test these five tactics

Article excerpt

Too often, property management marketing material is shoddy; at many agencies, it lives in the shadow of the higher profile sales department. You know the drill – rental listings that make do with low quality smartphone images and loose sheets of photocopied information.  But your property management business is every bit as important as sales, sometimes even more so – when sales are flagging, property management can be what ...
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