Main menu
Main content

News

Marketing

Struggling to deliver regular newsletters? Read this:

Article particulars

20 November 2014

Struggling to deliver regular newsletters? Read this:

Article excerpt

Newsletters are a great brand building exercise, and an opportunity to share useful, engaging content with your database. Almost all of our clients have tried doing a newsletter at some point, and that first edition is always a great success. In fact, we’ve written about what makes a good newsletter before. The thing is, creating one quality newsletter is just the first step. Delivering a new newsletter month after month or quarter after ...
Read More
Tags:

What to do now to prepare for 2015

Article particulars

12 November 2014

What to do now to prepare for 2015

Article excerpt

It might seem counterintuitive, but the end of the year is not the time to relax your marketing efforts. The coming weeks are exactly the moment to begin developing the strategy that will put your business in the best position to take advantage of the 2015 property market. The best marketing strategies are planned in advance, so here’s what you need to focus on between now and December 25. Finalise 2014 The year is...
Read More
Tags: , , ,

Brochures with bling: why standard designs no longer cut it

Article particulars

06 November 2014

Brochures with bling: why standard designs no longer cut it

Article excerpt

This staple of every property marketing campaign is getting a long overdue rethink. From custom designs to creative embellishments, ordinary brochures are not enough – particularly in the high-end market. Creating a brochure for a new listing was once as simple as choosing a few nice photos, drawing up a floor plan, jotting down the crucial details and then throwing it all into a set template.  But the humble property brochure is ...
Read More
Tags: