When it comes to real estate marketing, there are certain mistakes we see clients make time and time again. If you’re looking to reform your marketing game in 2015, here are seven pitfalls you need to avoid. 1. Failing to plan ahead We’re seeing the consequences of this now; clients who missed the window to plan their 2015 marketing efforts in late 2014 and are now frantically playing catchup. By failing to plan ahead,...
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Tags: marketing
At the end of last year, we made a few predictions about the real estate marketing trends we thought would shape the year ahead. It’s become an annual tradition for us, and so we’re kicking off 2015 by heading back through the archives to see how the predictions we made for 2014 ended up panning out. Here we go: Prediction #1. Continued weakness for newspapers What happened: Both Fairfax and News Limited continued on...
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Tags: marketing trends
The end of the year is almost here, and that means it’s time once again to predict what’s in store for the year ahead. For many of our clients, the market shows no signs of stopping before Christmas. After two extremely strong years, everyone will be watching closely to see how it performs in 2015. So with that in mind, here’s what we think is in store over the next 12 months. Brand ‘refreshes’...
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Tags: marketing trends
