Main menu
Main content

News

Marketing

A guide to post-sale marketing

Article particulars

16 June 2015

A guide to post-sale marketing

A guide to post-sale marketing

Article excerpt

No agent needs telling that repeat business and referrals are vital – top agents can draw a significant chunk of their listings from these alone. But you can’t simply rely on the goodwill of a satisfied vendor five, 10 or 15 years down the line. Staying in touch is crucial to remaining top of mind.  After you’ve secured the listing and successfully sold the property, what’s the right marketing approach? And crucially – how...
Read More
Tags: , ,

Print marketing that works twice as hard

Article particulars

04 May 2015

Print marketing that works twice as hard

Article excerpt

Print is a valuable component of any real estate marketing campaign. High quality brochures, newsletters and letterbox drops command attention, lend a personal touch, create an aura of prestige and give your marketing a tactile edge that can’t be replicated on digital platforms. OK: as a printing company,  we have a vested interest in pushing that particular barrel.  We’re not alone; plenty of agents recognise the ...
Read More
Tags: , ,

A content marketing crash course

Article particulars

30 January 2015

A content marketing crash course

A content marketing crash course

Article excerpt

Content marketing has gone from just another buzzword to a crucial part of the best real estate marketing strategies. If your business is yet to embrace content marketing, it’s time to wrap your head around what it is and why it’s such a useful tool. Traditional advertising tends to be a straight pitch of your services to potential clients. Content marketing uses a different tactic; rather than blatantly selling your services, it aims instead...
Read More
Tags: