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Why luxury brands embrace print

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25 October 2020

Why luxury brands embrace print

Why luxury brands embrace print

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Print is playing an increasingly important role for many brands – especially luxury brands. For any company that deals in high-end products (including luxury real estate) print has become an essential component of the marketing mix. Magazines trigger luxury purchases The New Language of Luxury report by Hearst Magazines UK investigates the behaviour of 25-65-year-olds who purchased a luxury item in the last 12 months. One of the more ...
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AREC 2017 – What did the NEO team learn?

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28 June 2017

AREC 2017 – What did the NEO team learn?

AREC 2017 – What did the NEO team learn?

Article excerpt

In a nutshell…we learnt that although the real estate sector is filled with many different personalities and theories about what creates success, there are a few common threads which those who have had success all agree on. The power of having a plan was a constant theme that many speakers emphasized at AREC. We know it’s simple, for most us this has been drilled into us all our life, but the importance of time...
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3 Steps to Make Your Print Pop!

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26 May 2017

3 Steps to Make Your Print Pop!

3 Steps to Make Your Print Pop!

Article excerpt

NEO values itself on being a one stop shop for all your print marketing needs. These past couple of years have seen the biggest capital investment in our company’s history to ensure that we are able to continue providing state of the art technology to our clients. You name it we’ve got it! This month we have a look under the covers at those special embellishments that can separate your print marketing from your...
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