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Letterbox Drops… we all know the benefits but why do they work?

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28 April 2017

Letterbox Drops… we all know the benefits but why do they work?

Article excerpt

In the age of social media, we spend more time communicating through our phones and we’ve kind of lost touch of how fruitful the letterbox can be! Yes, marketing material which forces people to stop what they are doing for a moment and concentrate on your brand, (even if it’s a split second) can be an incredibly effective tool. Through quality design and print plus a well thought out distribution and farming plan, the...
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Why strong property brands believe in print

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20 February 2017

Why strong property brands believe in print

Why strong property brands believe in print

Article excerpt

Your brand is arguably your business’s most valuable intangible asset. A strong brand means more listings; a weak one means that your agency becomes one of many jostling for attention in a crowded market. So how does one go about building a strong brand? One proven tactic is print marketing. Digital is overwhelming Consumers are increasingly overwhelmed by the deluge of digital marketing they’re subjected to every day, from endless emails to ...
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Sending a message: page vs. screen

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19 January 2016

Sending a message: page vs. screen

Sending a message: page vs. screen

Article excerpt

Did you know that how a message is delivered – via paper or screen – influences how someone understands and interprets it? It’s worth considering when developing a new marketing campaign. Those who understand the strengths of each medium are in a stronger position to use each as effectively as possible. The evolution of print It wasn’t too long ago that some agents were quick to ditch print marketing and go completely ...
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