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Marketing strategies for real estate agents

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05 November 2013

Marketing strategies for real estate agents

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If you’re in the real estate business, then you already know it’s not just property you’re selling. You’re also selling yourself. Potential vendors will do their homework before choosing which agent sells their home. When they’re tossing up between you and your competitors, they need a serious reason you pick you – so make sure you give them one (or two, or five – don’t hold back).  ...
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The logic of large advertising schedules

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23 November 2011

The logic of large advertising schedules

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I always find it frustrating when I sit down with a real estate director and they complain about their salespeople’s inability to sell advertising.  I always ask the question “what sort of scripts and dialogue training are you running for marketing?” which is inevitably greeted with a blank look.   You’d be surprised how many top agencies are comfortable asking for $20,000 advertising budgets without giving ...
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HDR Photography

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21 November 2011

HDR Photography

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I get asked all the time what is the next big thing in real estate.  Most of the time the questioner is looking for an innovative new technology that offers a competitive advantage.   Increasingly, I’ve been responding with a basic technology that’s reaching critical mass–HDR photography (high dynamic range).  HDR used to be the providence of studio photographers with hours and hours to do retouching. ...
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