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There’s one product we get more questions about than almost any other – postcode books. Suburb reports, market updates; whatever you call them, potential vendors love receiving them and agents love the expertise and professionalism they showcase. Done right, they’re fantastic brand building tools but putting them together on a regular basis can be a time-consuming task. Here’s how to make postcode books work for you.

Nail the content
People love receiving useful content that informs them and helps them make smart decisions – especially when it’s free. That’s the power of a postcode book; not only does it help those thinking of selling to make informed decisions, but the fact that the information is tied directly to your brand links all that expertise directly to you. That means it’s worth getting the content right. Aim to provide insight into the entire market, not just your own sales. Include all local sales within the relevant time period. It’s easy to source from propertyDATA.com.au. Just remember to include the necessary disclaimers so you’re not inadvertently claiming credit for any sales that aren’t yours.

Create a killer template
Set up a stylish template that’s easy to update with new sales data time and time again. Once you’ve made the investment in setting up the template, it becomes easier to automate the process and get each book done relatively quickly and cost effectively.

Build your brand
Don’t just put out pages and pages of recent sales. Use this opportunity to really showcase your expertise and professionalism by making your postcode book into a sought-after reference tool that people will keep and refer back to as they make decisions about buying and selling. Promote your status as an expert by including complementary information like:

• Personal message from agents or director
• Market wrap
• Interesting statistics
• Team profiles
• Feature properties
• Testimonials
• General advice on buying or selling

Set the boundaries
A postcode book can compile all sales across the entire geographic area you cover, or can be made specific to particular suburbs. Think about what those living in your farm area will most benefit from. If you live in an area with a high number of sales, a smaller document can be more cost-effective distribution wise. It’s worth setting a clear timeframe too.

In an ideal world, your business would send out postcode books on a regular basis. Monthly can be a little overambitious; consider a quarterly option instead. It makes the project more manageable, and in quieter times you’ll have more sales data to include to flesh out the document.

Newlitho’s postcode book solution allows your agency to create a template and simply and cost-effectively customise it with your own data. Call our team to find out more.