News

2011

HDR Photography

Article particulars

21 November 2011

HDR Photography

Article excerpt

I get asked all the time what is the next big thing in real estate.  Most of the time the questioner is looking for an innovative new technology that offers a competitive advantage.   Increasingly, I’ve been responding with a basic technology that’s reaching critical mass–HDR photography (high dynamic range).  HDR used to be the providence of studio photographers with hours and hours to do retouching. ...

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Tags: photography

Social Media – My 5% Rule (Part 2)

Article particulars

21 November 2011

Social Media – My 5% Rule (Part 2)

Article excerpt

In my last post, I tried to explore why social media hasn’t made much of an impact on Australian real estate marketing. In this post, I’d like to explore how it can be applied by marketing managers.  Firstly, I’m a believer that social media is a fundamentally decentralised medium, so the concept that all content will be managed by the marketing department is a pipe dream.  However, I think that as marketers, we can...

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Tags: social media

Social Media – My 5% Rule (Part 1)

Article particulars

20 November 2011

Social Media – My 5% Rule (Part 1)

Article excerpt

    The real estate industry seems to be moving away from the initial hysteria engendered by social media and skepticism seems to be setting in. The enthusiasm that Peter Taliangis‘ speaking tour generated for all things social has resulted in lots of agents setting up Linked in profiles, but very few listings.  I get asked all the time how social media should be set up and I thought I’d explore my thinking in a...

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Tags: social media