I run a printing company, so it’s important that I get that out of the way before talking about print and snail mail. A lot of my real estate clients have jumped on the Internet bandwagon and have adopted an almost religious belief that anything on paper is bad and anything on the screen is good. Like any single channel strategy, this myopic view can do a lot of damage to your brand. The fact of...
Read More
Tags: direct mail, the letterbox
